01 · Textiles & footwear
Fictional data — illustrative example“How much did I really make from each customer this month?”
Before
Sales by customer · this month
“Customer A is our best customer.”
After
Real margin · after discounts, shipping and returns
The biggest customer by sales is losing you money.
What the dashboard showsCustomer A buys the most, but discounts, rush shipping and returns eat up the whole margin.
Possible decisionRenegotiate discounts and shipping with Customer A before the next collection.
Fictional data — illustrative example. Not a real client or a real result.